Tap into what your peers are using to drive member recruitment, engagement, and retention.

In the 11th annual survey report, membership professionals from around the world share their top priorities for 2026 and offer tips for overcoming the biggest challenges.

• Top 3 tactics your peers are using to recruit new members
• New this year: How your peers are increasing revenue, outside of membership fees
• Two tangible ways your technology affects member acquisition and engagement 
• 76% of respondents have steady or increased retention. Are you in that 76%?
• The best way to win back lapsed members is email. See which methods took the #2 and #3 spots on page 14.